Another Commercial

The other day I was sitting at my desk, working on some State Farm stuff, and in runs one of other workers, Julie. She says, can you come help out at a shoot. I said that I was really busy sitting, but I could squeeze it in. So we drive down to Med Center Mazda.

The shoot was going just fine until the weather stopped cooperating. Unfortunately, the shoot was outside and when stuff gets wet and windy, everything is more difficult. The trucks on the interstate were all louder, the wind was hitting the mic really hard, and the humidity that ensued was awful. The wind was so bad, in fact, that it took 3 people to hold the windscreen in place. As a result, the shoot took twice as long, and twice as many people.

It was cool to see another commercial, though. This time, they shot four :30 spots in one day. That is pretty impressive. It also put the :30 spot in perspective to see this shoot.

Now the idea of shooting a commercial doesn’t seem quite as foreign or difficult. Now I’m not going to fool myself, I do understand that any TV ad is a big deal. They cost too much to not be. But having seen them done gives me a sort of starting block. The experience that I am getting this summer is really educating me on the world of advertising.